Travelers no longer need to visit travel agencies to book for their holiday or vacation trip. Over the years, the internet has made life easy so much that the bookings can be made online with little or no discomfort. However, in recent times, not only do travelers book online, most of them have lost trust and confidence in what companies tell them. They would instead read from the vast wealth of knowledge and information than hear from the horse’s mouth.
Consumer reviews make it easy for potential consumers to tap into the wealth of intelligence and vast experience. Gathering information, therefore, makes it possible for potential clients to arrive at making choices based on the relevant guidance available to them.
To a large extent, reviews give potential clients of a travel agency insight about the customers’ services and relations. It is easy to trust other clients than to trust the company itself. The reason for this is because potential clients believe that clients have no reason to lie. However, the company is concerned with her image and interests.
Reduction Of Risks
For transparency’s sake, potential clients choose to trust reviews from other clients than what the company says. Potential clients reduce the risks of falling victim to fraud by gaining knowledge about the agency before booking their vacation.
Although some reviews may be fake and paid for by the company, potential clients still believe that the reviews made are quality and real. With the belief that the quality of the information got is authentic and genuine, travelers feel calm that they are in the right hands. In essence, quality information breeds credibility.
A company’s response to both positive and negative reviews may be the force that will drive potential clients to trust the company. Therefore, more than what the company herself may say, the response to reports will, in the long run, be of more benefit to the company.
Through Traveler’s reviews, potential clients get to read about refreshing ideas for their holiday trips. They also get to learn about packages available both in the past and now. This knowledge makes it easy for them to know if they want to reach out to the company or not. Through reading reviews, the potential client also gets to see the travel agency that offers the cheapest and more comfortable packages.
If a potential client already has a negative preconceived thought or idea towards the company, going through reviews may help restructure the negative perception.
Since it is evident that a significant percentage of travelers put their trust in reviews than what the company tells them, the company should try as much as possible to try to make the reviews work in their favor. Achieving this is possible through prompt and friendly responses to all reviews. The company may also give out a Consumer Satisfaction Survey to clients. The survey will serve as a check for them and also as a form of advertisement to potential clients.