Life as an artist is hard enough as it is, and even though there are many ways to sell art on the internet, it gets even harder because of the access to free content people have. However, with the rise of Instagram, artists now have a much better chance of selling their art. Thanks to its special features, artists can finally live off the hard work they put in, while sharing love for art.
Here is how you can promote and sell your art on this popular social media platform:
1. Be Consistent
Let’s face it – nobody likes creators who post something, then forget about the existence of their own social media until the next month. People lose interest, and if they see you’re barely managing to create something for them, they won’t stick by your side.
That being said, Instagram followers like people who are consistent with their work, expecting to see content at certain times during the day or week. Because of that, you should make a schedule of when to post art on your account, and regardless of how many times you post, you should keep at that.
2. Post High-Quality Pictures
Art is full of details and meanings, which means that you can’t settle for posting a pixelated picture where people won’t be able to make out what you’ve drawn. Moreover, they give up a bad vibe, and turn people away from your content.
If you want someone to buy your art, they need to be aware of what they are going to spend money on. That’s going to be difficult if they can’t see the drawing in all its beauty. Furthermore, does anyone really want to buy art from someone who doesn’t care about good design?
Make sure you have enough light and a good background when you take pictures of your art, and also remember to focus the camera.
3. Create Attractive Captions
Captions may not seem that important, but wouldn’t it be boring if you just posted a drawing without any context? Moreover, how can you expect someone to buy your art if you don’t even list a price in the description?
However, you should let people know more about what’s behind that art piece, such as what it represents to you, what made you start it, and so on. This will only show people a part of yourself.
In addition, you can use something captivating in the caption, such as “I’m eager to see this baby get a new home!”, so people get the idea. Besides, it doesn’t sound like you’re desperate to sell either.
There are many Instagram tools that are useful for promoting content, one of them being the hashtags. If Instagram is no stranger to you, you already know how hashtags operate, and how many useful things you find through them. As such, you should use appropriate hashtags that will not only let people find your art much easier, but also find potential customers.
Selling art is much easier nowadays thanks to Instagram. With these easy Instagram tricks, you can make money from your hobby, thus making a living while spreading love for art.